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CONSISTENCY - #4 of 7 Essential Characteristics of a Successful Brand.

January 18, 2016

 

3.  CONSISTENCY - What is your level of quality, is it CONSISTENT?

con·sis·ten·cy. Conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness: the grading system is to be streamlined to ensure greater consistency.• the achievement of a level of performance that does not vary greatly in quality over time: his principal problem in tennis has been consistency.

 

When a consumer or a client continually return to a business they enjoy for repeat sales, they expect to receive the a level of quality that is familiar and consistent. Restaurants and their food and service quality are a great example of this.

 

If a business is inconsistent and the level of quality is unpredictable the consumer and or client is less likely to return and more likely to give a negative review. With a majority of industries being flooded with competitors it is very easy to fall off the quality  business scale and inconsistency is often enough of a reason to drive consumers to the open doors of their competitors. 

 

So stay consistent and keep those repeat consumers! 

 

Have some questions or jsut need a good brainstorming session?  send us a message...

 

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