SIXTY84 / T 250.318.5786 |

Kamloops BC, Canada |  © 2015 by SIXTY84 DESIGNS

  • b-facebook
  • Instagram - Black Circle
  • LinkedIn Black Square
  • Twitter Round

CONSISTENCY - #4 of 7 Essential Characteristics of a Successful Brand.

January 18, 2016


3.  CONSISTENCY - What is your level of quality, is it CONSISTENT?

con·sis·ten·cy. Conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness: the grading system is to be streamlined to ensure greater consistency.• the achievement of a level of performance that does not vary greatly in quality over time: his principal problem in tennis has been consistency.


When a consumer or a client continually return to a business they enjoy for repeat sales, they expect to receive the a level of quality that is familiar and consistent. Restaurants and their food and service quality are a great example of this.


If a business is inconsistent and the level of quality is unpredictable the consumer and or client is less likely to return and more likely to give a negative review. With a majority of industries being flooded with competitors it is very easy to fall off the quality  business scale and inconsistency is often enough of a reason to drive consumers to the open doors of their competitors. 


So stay consistent and keep those repeat consumers! 


Have some questions or jsut need a good brainstorming session?  send us a message...


Please reload

Featured Posts

COMPETITIVENESS - #5 of 7 Essential Characteristics of a Successful Brand.

February 4, 2016

Please reload

Recent Posts

November 30, 2017

Please reload

Please reload