COMPETITIVENESS - #5 of 7 Essential Characteristics of a Successful Brand.
3. COMPETITIVENESS - ARE YOU COMPETITIVE IN TODAYS BUSINESS MARKET?
com·pet·i·tive. 1. Of, involving, or determined by competition: competitive games.
2. Liking competition or inclined to compete: a highly competitive teammate.
Gaining an edge in today’s business world isn’t easy. For a brand to make a name for itself, team members should thrive on competition and constantly strive to improve.
When it comes to the major players in any industry, none simply sit back and hope that their consumers will do the work for them. Instead, they tend to be the movers and shakers who work tirelessly toward building and optimizing their brand, going above and beyond consumer expectations. The end result tends to be a brand that is continually on the cutting edge of its industry.
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