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CONSISTENCY - #4 of 7 Essential Characteristics of a Successful Brand.

3. CONSISTENCY - What is your level of quality, is it CONSISTENT?

con·sis·ten·cy. Conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness: the grading system is to be streamlined to ensure greater consistency.• the achievement of a level of performance that does not vary greatly in quality over time: his principal problem in tennis has been consistency.

When a consumer or a client continually return to a business they enjoy for repeat sales, they expect to receive the a level of quality that is familiar and consistent. Restaurants and their food and service quality are a great example of this.

If a business is inconsistent and the level of quality is unpredictable the consumer and or client is less likely to return and more likely to give a negative review. With a majority of industries being flooded with competitors it is very easy to fall off the quality business scale and inconsistency is often enough of a reason to drive consumers to the open doors of their competitors.

So stay consistent and keep those repeat consumers!

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