CONSISTENCY - #4 of 7 Essential Characteristics of a Successful Brand.
3. CONSISTENCY - What is your level of quality, is it CONSISTENT? con·sis·ten·cy. Conformity in the application of something, typically...
7 Essential Characteristics of a Successful Brand. #3 - PASSION
3. PASSION - Do you have the DRIVE? pas·sion. any powerful or compelling emotion or feeling, as love or hate. 2. strong amorous feeling...
7 Essential Characteristics of a Successful Brand. #2 - UNIQUENESS
2. Uniqueness u·nique. being the only one of its kind; unlike anything else. Establishing a brand identity requires something...