pas·sion. any powerful or compelling emotion or feeling, as love or hate. 2. strong amorous feeling or desire; love; ardor.
It is quite possible to build a brand quickly without passion, but it is nearly impossible to sustain it in the long run. When you examine massively successful people like Steve Jobs, they all have some serious passion and drive that keeps propelling them to strive and work hard to continually deliver greatness. That passion leads to enthusiasm and pure happiness, which inturn is infectious.
Consumers and clients often become just as enthusiastic and joyous about a product or service, leading to word of mouth advertising and referrals. Passion also helps businesses persevere through hard times and inevitable setbacks.
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